Cats have not evolved to eat the processed ingredients that fill most modern cat foods. That’s whatUntamed told us when we started working with them. Instead, they want food that replicates what they’d eat in the wild; good quality meat, basically, and lots of it.
One of the projects we’ve helped them with is naming this new product: a meaty, lickable treat for cats made from natural ingredients. If we’re being honest, we haven’t tasted this one yet. But the cats seem to be loving it and we’ve enjoyed seeing the name out in the wild.
Creating a name for a new product line is always tricky – the temptation is to go plain and descriptive. But by providing a wide range of options, and explaining the pros and cons of each, we helped Untamed find a name that both describes the product and fits with their wider brand world.
