The shift to T+1 settlement is big news for the payments industry. The T stands for transaction, the +1 is how many business days a transaction takes to complete. Until now, it’s taken two days (that’s T+2) but with modern technology making payments faster, regulators now require settlements to be completed within one day.
This move is not without its challenges. So the purpose of this campaign was to tell the payments industry that Swift have created a pair of services that help make the process smoother.
We’re big believers in the power of an easy-to-grasp metaphor – especially when talking about something as complicated as financial regulation. So if our attention-grabbing headlines could drive more payment providers through to the sign-up page, we’d be one step closer to making payments faster, more efficient, and more secure for everyone.
