The Clubhouse, Vol 39

PAY ATTENTION
12 ways to improve your concentration span

We’re going to do a predictable joke about short attention spans here…

I'M GENERATING OF A WHITE CHRISTMAS
Why is the AI Christmas Coke ad so creepy?

The Christmas Coke Advert should be the perfect brief for AI. It’s not like it needs to be breathtakingly original – all it has to do is remind us of the old ones. As long as there are slow moving vehicles, snow, twinkly lights and Santa, why shouldn’t a machine just generate it? 
 
But surprisingly enough, even though it undoubtedly meets the brief, this AI ad is still deeply creepy. And not just because it’s coming after our jobs.

AND NOW A STORY ABOUT AI BEING GOOD
For balance

We're not sure about the AI Coke ad. But we do love Daisy, an AI Granny unveiled by O2 this week with the sole purpose of wasting phone scammers' time. Daisy answers fraudulent callers and keeps them talking for hours, 
saving real people a lot of hassle – or worse. 

WHY DO PEOPLE HATE THE SOUNDS OF THEIR OWN VOICES?
(Most people.)

 We all know some exceptions – but most of us do not love the sounds of our own voices, especially when we hear them recorded. Why not? Scientists believe the answer lies in a combination of physiology and psychology. 

THE WORD OF THE YEAR IS BRAIN ROT
Here's a video of a man falling over

 The Oxford English Dictionary has announced that Brain Rot is its word of the year. But just watch what happens when this man tries to streak across a tennis court.

GET YOUR UTIs HERE
A new campaign for Swift

 Our new ads for Swift have gone live this week. They’re all about transitioning to T+1 payments, using Swift Securities View and UTI. (That’s Unique Transaction Identifiers. No sniggering in the back.)