Polly enjoys nothing more than meeting clients and getting under the bonnet of their business – using her eye for detail and love of words to find the little nuggets that help bring a brand to life.
Currently, Polly heads up our work with British Gas. Initially bought on board to develop their new tone of voice and implement it across all customer touch points, she now offers regular copywriting support across the business. This involves everything from naming to nurdling through difficult price cap information, ensuring that difficult news is always articulated helpfully and succinctly. As well as this, she writes regularly for the likes of Deutsche Bank, GroceryAid and Eurostar.
Alongside her writing, Polly has a deep interest in behavioural science. Her cold hard logic (alongside the creativity) always adds another dimension to our more strategic projects. To anyone that knows her, it will be no surprise that she’s particularly interested in the Pratfall effect.
Before writing full-time, Polly was Head of Media for a group of Michelin-starred restaurants in London and New York. She also spent three years in Indonesia, working for global marketing agency, Iris Worldwide. Clients included Diageo and Levi’s, while her media strategy highlighting the agency’s Banana Republic campaign, a social housing project for a local slum, helped win Iris Indonesia its first Cannes Media Lion.
It goes without saying that Polly is a naturally gifted writer. And if you’ve ever worked with her, you’ll also know that she’s a mighty force of positivity too. But did you also know that she’s a trained actor? We’re not saying it was her peak, but her performance as Dame Doughnut in panto was, by all accounts, nothing short of iconic. The fact that there is – apparently – no video footage only adds to the legend.
