SC Group

We joined forces with AB Brand to work on a new identity for SupaCat, an engineering firm that made its name building six-wheel off-road vehicles. The company had outgrown its name, expanding well beyond the SupaCat product that had made it famous and needed help finding a new name and a framework for its different brands. We held a half-day workshop encouraging as many people as possible from the team to get involved. The end result was a new name for the Group and a new hierarchy of companies beneath it that made sense and will allow them to continue growing across numerous different markets.