Made.com are an interior design company based in Notting Hill. Two floors below our old office, in fact. Back in 2013 they were growing fast. But as more and more people joined the company, their writing became less and less consistent. Not good for a company that exists entirely online.
They asked us to help them define their tone of voice and that’s what we did. We then trained their whole team to bring their new tone of voice to life.
Here are some example pages from their tone of voice guidelines.