Our good friends at Nice & Serious brought us into this interesting project for Ikea. We were asked to help them promote their sustainable living initiative called “Live Lagom”.

We wrote some website copy for them, a set of guidelines for the business and other agencies to use and loads of examples of how to talk about the initiative. We came up with the line: “Live Lagom, it’s Swedish but it makes sense”, which is now in use across lots of their channels, from their stores to their advertising.